Auto publish content in the app after its been deployed on the app store

Hi all, I haven't been able to find an answer to this, and I hope I am explaining it correctly. I want to publish my app to the app store, lets say once per month. During that month, I want the app to show certain content on specific dates. Lets say, every week, show a new section inside the app.

I don't mind having the months content releases all in the app store published version, but just don't want it to be shown all at once nor publish a new app in the iOS app store every week.

Thanks!

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